German carmaker Volkswagen AG said Tuesday it wants to boost its Russian market share to around 10% in 2010 from 3.2% currently and catch up with Toyota Motor Corp. in coming years. Speaking to reporters on the sidelines of a presentation in Moscow, Volkswagen Group's representative for Russia, Dietmar Korzekwa, said this would translate into just over 300,000 car sales in 2010, with the overall Russian market expected to increase to around 3 million cars. Volkswagen Group expects Russian sales of about 78,000 cars in 2007, Korzekwa said.
In 2006, Volkswagen had a Russian market share of 2.6%, with sales of around 43,000 cars, he said. The overall Russian auto market will be around 2.3 million cars this year. Korzekwa said the company aims to catch up in Russia with Japanese auto giant Toyota "in the next three years." Toyota currently sells 150,000 cars in Russia each year, he added. The head of Volkswagen Russia, Denis Petrunin, said the company plans to extend its Russian dealership network to 110 until 2017 from around 70.
Europe's biggest automaker by sales is set to inaugurate its first Russian assembly plant Wednesday in Kaluga near Moscow with annual production capacity of 150,000 cars beginning in 2009. The company is investing more than €500 million on the new facility. The move comes at a time when many global automakers are tapping into the dynamic Russian market by increasing local production capacities to participate in the expected market growth in coming years.
Volkswagen executive Detlef Wittig confirmed that from Wednesday, the company will produce the VW Passat and Skoda Octavia models at the new Russian plant with the Skoda Fabia to follow "after a few weeks." "We're also thinking about an additional VW model," Wittig said. He declined to elaborate further.
However, in a second production phase from 2009 onwards, Wittig said Volkswagen is considering producing a low-cost version of its VW Polo "for a price of less than €10,000" at Kaluga, which will be aimed at emerging markets. "The VW Tiguan could also be an option," Wittig said. "The new plant is constructed in a way that we could double (its size) and establish a supplier park there as well if the market continues to grow further like that," Wittig said.
Korzekwa noted that "a decent plant these days has an annual production of maybe around 250,000," but declined to elaborate further. Korzekwa added that Volkswagen is aiming for around 30%local sourcing in Russia, but noted that this "could take between five and seven years to reach." "There are of course quality issues to consider as well as insufficient productivity of some of the old industrial firms here ... The cost structures at our established Western European suppliers are still better at the moment," he said.
Source: DOW JONES RUSSIA -- 28 Nov 07
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